EA wants to widen the FIFA ecosystem to include "highlights of actual games, arena video game tournaments and digital products like NFTs." The assumption is that FIFA feels it can generate new revenue streams by carving out partnerships that monetize those areas of growth.įIFA is planning on ending its long-standing exclusive partnership with Electronic Arts.įIFA is reportedly seeking $1 billion every four years- more than double what it currently receives from EA Sports, per recently registered a trademark for “EA Sports FC” 🎮 /sYwvFgjtXE - Front Office Sports OctoWhat does this mean for gamers? The Times report also indicates that FIFA is looking to limit the scope of the next licensing agreement, while EA Sports is interested in the opposite. MORE: FIFA 22 ratings tracker with top players, passers & dribblers That’s nearly more than double the current licensing fee of $150 million per year, which the Times' Tariq Panja points out is the most lucrative commercial agreement in FIFA's portfolio.
With the current agreement between set to expire at the end of 2022, FIFA is looking for a significant increase in its rights fee, with more than $1 billion over four years being floated, the Times reports. Why ruin such a good thing after three decades of growing revenues and popular success that created one of the behemoths in the gaming industry? Here's the latest news and what it means for gamers.įIFA is ending its longstanding exclusive partnership with EA Sports, a statement reads:“FIFA is bullish and excited about the future in gaming and esports for football, and it is clear that this needs to be a space that is occupied by more than one party controlling all rights.” /VoYBBn7flY - B/R Gaming OctoEA Sports & FIFA: What's happening?Īccording to a report by The New York Times, talks between EA Sports and FIFA on a new licensing deal have hit an impasse. But there's more than a hint in the messaging. The soccer video game landscape could be getting a fresh new look after EA Sports and FIFA issued statements one week apart that indicate their long-standing partnership may be changing, although neither has come out and said so explicitly. And in September, EA said that lifetime sales of the soccer franchise has passed 260 million copies since its first launch in 1993, with more than 193 million downloads for FIFA Mobile and over 115 million registered players for FIFA Online 3 and FIFA Online 4, which are in Asia.EA FIFA gamers might have to get used to a new name for the biggest sports video game on the planet. In April, market research firm The NPD Group reported that FIFA 19 was the ninth best-selling game in the United States between March 2018 and March 2019. EA said this included players for both FIFA 19 and FIFA 18.įIFA might be EA’s biggest game these days. How popular? The soccer sim drew 45 million unique players on PC, PlayStation 4, Switch, and Xbox One during fiscal year 2019, publisher EA said today in its solid fourth quarter earnings report. Learn more about the event.įIFA is one of the most popular franchises in video games. Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022.
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